Karaoke, a Massage, or an Escape Room Tonight?

Escape rooms compete across the wider entertainment sector: karaoke, board and card games, bars, massage venues, family play centres and go-karting, among other activities.

From a customer’s perspective, a natural question is: “Karaoke, a massage, or an escape room tonight?” People choose between different ways to spend their leisure time.

That question reveals the competition escape rooms face within a broader entertainment market. Operators need to keep customers’ other entertainment options in view.